Thoughtful Design Drives Real Results
SimpliCreative transformed an underperforming website into a high-performing digital platform by simplifying navigation, optimizing content for search, and refreshing the look to reflect their brand. Within 30 days, engagement skyrocketed, form conversions doubled, and organic search became the top traffic source.
Increase in Engagement Time
Increase in Organic Reach
The Challenge
Hively helps families access healthcare services. They’re excellent at their mission. But their website wasn’t helping them reach people who needed their services.
Problem 1: Confusing Navigation
Visitors landed on the homepage but couldn’t find what they needed. Important programs were buried in menus. Contact forms were hard to locate. According to Hively’s Google Analytics data, 58% of visitors left without viewing a second page.
Problem 2: Outdated Design
Hively’s printed brochures looked professional. Their community presentations looked modern. Their website looked like it was built in 2015. Nothing matched their brand guidelines. This inconsistency hurt trust with families seeking healthcare services.
Problem 3: Invisible in Search Results
When families searched Google for healthcare services in Alameda County, competitors appeared first—even though Hively had been serving the community longer and offered more comprehensive programs.
Why This Mattered
Every person who left the website without taking action might be someone who didn’t get the healthcare support they needed. For a mission-driven organization, this wasn’t just a marketing problem—it was impacting their ability to serve the community.
SimpliCreative's FAST Framework Solution
Hively helps families access healthcare services. They’re excellent at their mission. But their website wasn’t helping them reach people who needed their services.
F – Flexible to Nonprofit Needs
SimpliCreative understands that nonprofits work differently than for-profit companies. Hively had multiple stakeholders who needed to approve decisions: board members, program directors, and community partners.
What SimpliCreative did differently:
Built flexibility into the project timeline. When Hively’s leadership team needed extra review time for messaging, SimpliCreative adjusted the schedule without pushing back the launch date.
A – Accessible Partnership
SimpliCreative gave the Hively communications team direct access to designers and developers. No ticket systems. No waiting days for responses.
How accessibility worked in practice:
- Direct emails with the SimpliCreative team
- Immediate responses to questions
- Priority support for urgent community announcements
- Training for the entire team, not just one person
- Ongoing support after launch without hourly billing
S – Strategic Planning Before Design
Before SimpliCreative designed a single page, they conducted strategic discovery to understand Hively’s real challenges.
Strategic questions SimpliCreative asked:
- Who visits your website? (Families seeking services, healthcare providers, community partners, and donors all needed different paths)
- What actions matter most? (Program sign-ups, provider applications, volunteer inquiries, donation forms)
- What makes Hively different from other health organizations in San Diego?
- Why do visitors leave without converting?
- What questions does your team answer repeatedly? (These became FAQ content)
Strategic decisions that drove results:
Navigation Redesign: SimpliCreative created clear paths for each audience type. Families found programs immediately. Healthcare providers found partnership information. Donors found impact stories. The average clicks to reach important content dropped from 3.8 to 1.2.
Content Optimization: SimpliCreative restructured existing content using search terms families actually use. Instead of medical jargon, they used plain language like “help paying for healthcare” and “free health services near me.” SimpliCreative added clear calls-to-action on every page and made forms easier to find.
Brand Alignment: SimpliCreative took Hively’s existing brand guidelines and applied them consistently across the entire website. Same colors, same fonts, same voice—finally matching their printed materials and presentations.
T – Trackable Results
SimpliCreative measured Hively’s website performance before starting the project, then tracked improvements monthly.
Engagement Time
Form Conversions
Organic Traffic
Bounce Rate
Page Load Speed
Mobile Score
What these numbers mean:
- 48% more engagement time means families are reading more content and learning about available services
- 100% more form submissions means twice as many families are requesting help
- Organic search becoming #1 traffic source means Hively reduced reliance on expensive paid advertising
- 33% lower bounce rate means visitors find what they need instead of leaving immediately
- 67% faster load times means families on mobile phones can access information quickly
The Transformation
Before Working With SimpliCreative
- Confusing navigation (visitors couldn’t find programs without clicking 4+ times)
- Inconsistent branding (website didn’t match printed materials)
- Hidden in Google search results (competitors ranked higher)
- Low conversion rates (only 12 families per month submitted forms)
- Team couldn’t update content without hiring a developer
- Average 3-5 business days to make simple content changes
- No clear data on what was working or why visitors left
After Working With SimpliCreative
- Clear paths to every program and service (average 1.2 clicks to important content)
- Consistent brand across all touchpoints
- Top organic search rankings for “healthcare services San Diego” and related terms
- 24 families per month submitting forms (double the previous rate)
- Communications team updates content independently same-day
- Simple changes take 15 minutes instead of 5 days
- Quarterly analytics showing exactly what’s working and what needs improvement
