Lei Lani Fera
Founder, Website Strategy & Brand Design
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Email
support@simplicreative.com -
Phone
+1 858 598 4465 -
Mailing Address
8690 Aero Drive
Suite 115-132
San Diego, CA 92123
About SimpliCreative
Your Strategic Partner.
No Middlemen. Ticket Systems.
We sit on your side of the table.
SimpliCreative is a strategic website partner for marketing teams who need clarity, speed, and control.
When you work with us, you work directly with the people doing the thinking, designing, and building.
Our Philosophy
Websites exist to support growth, clarity, and accountability.
As a collaborator with 22+ years of brand design, digital marketing and WordPress expertise, our mission is to unify your website with the rest of your marketing ecosystem.
Websites are not marketing assets if they can’t be operated, measured, and evolved by the team responsible for growth. They should be the structural hub where campaigns, CRM data, and reporting converge into a defendable growth story.
Most of our clients already work with SEO agencies, brand firms, paid media teams, CRO specialists, PR agencies, and internal stakeholders.
We don’t replace them—we make them more effective by connecting everything through your website.
Cambria Lyon
Head of Strategy & Planning
Justine Michael
Head of Operations & Client Service
Derick Strydom
Head of Technology & Design Systems
Josh England
WordPress Developer
Enrique Morales
Sr Full Stack Developer
Elizabeth Peña
Sr Graphic Designer
Nicholas Moore
Talent Recruiter
Our Beliefs
The Rules We Build By
Strategy comes before design. Always.
If we don’t understand your audience, message, and how people decide to act, design is just surface-level polish. We start with clarity so the site drives the outcomes it’s meant to support.
Teams must own their systems. Websites shouldn't be operational bottlenecks.
Your team shouldn’t need a developer to do everyday work. If simple updates require tickets or delays, the system is broken. We build sites your team can run with confidence.
Websites exist to prove value, not win awards
A website should support growth, show what’s working, and help you make better decisions. If it can’t do that, it’s just noise. We optimize for results, not opinions.
Clarity beats complexity every time
Complicated systems look impressive but slow teams down. Simple systems get used. If something can’t be explained clearly, it doesn’t belong in the build.
We are a partner, not another vendor
We don’t operate in a silo. We work alongside your existing agencies and internal teams to connect the dots. Our job is to reduce friction, not add another layer to manage.
We value clarity, control, and transparency so teams can move faster and make confident decisions.
Our Culture
What It’s Like to Work With Us
- Why Marketing Teams Trust SimpliCreative
We connect strategy, structure, and performance into a system marketing leaders can stand behind.
Our Service Model
The CARE System
C
Collaborative
Achieve unified business outcomes with a collaborative approach, connecting the gaps between siloed teams.
A
Access
Get direct access to our expert team and partner network of specialists in advertising, branding, media creation and email marketing when needed.
R
Responsive
Same-day responses and quick turnarounds. You get concierge service - no waiting on ticket systems.
E
Empowering
Think of us as your guide and an extension of your team. We give you tools, resources, staff training, and expert insights to execute your vision.
How We Build
The FAST Framework
F
Flexible
Your team can easily manage content and quickly launch landing pages using brand-aligned templates with drag-and-drop tools.
A
Accessible
Built for ADA compliance and responsive to various devices to ensure an inclusive experience.
S
Strategic
Your message and visuals are positioned to engage and convert the right audiences and show up where your potential customers are searching.
T
Trackable
Your website is set up to track the user interactions from the first touchpoint to final conversion to determine what efforts are driving ROI.
Partner with us
Schedule a preliminary diagnostic session to see how we can collaborate to give you clarity, control, and confidence.
San Diego Office
4445 Eastgate Mall
Suite 200
San Diego, CA 92121
Mailing Address
8690 Aero Drive
Suite 115-132
San Diego, CA 92123
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